WHO IS HEALTH-CONSCIOUS CONSUMER ?
Health-consious consumer is increasingly concerned with the quality and health benefits associated with the products they purchase and consume..
Regarding conducted researches its account from 25 - 30% of all grocery customer (during pandemy the amount of them was increased due to Covid-19, in which obese and chronical ill individuals are at greater risk of developing serious complications).
Identification of health-conscious consumer:
• They are young (and getting younger) Generation Z ( 18-34 years old).
• They are generally educated.
• They are skeptical of sensational messaging.
• They are not brand focused.
• They are immune health focused.
• They are sugar-conscious.
• They prioritize health and wellness.
38% of global consumers said that they will seek out functional food and drinks with health-enhancing ingredients and eat more healthy in post-corona.
Covid-19 has put inner wellbeing and self-health strategies high on consumers' agenda.
Consumers would like to hear more about desease prevention.
Consumers research point out that prebiotic fibres are often associated with improved immunity.
Today's engaged health-conscious consumer is increasingly reaching for items that promote gut health, good digestion, reduced imflammation, good neurological function and a healthy metabolism.
They seek plant-based food.
Consumers are increasingly aware of their health practices necessary to defend it. 65% consumers look for functional food with functional ingrefients. 25% consciosly reaching for Superfood.
They want natural food without addictives.
They are ready pay more for food they perceive as healthier.
They dont use brand to define their identity like past generation may have done (Millenials).
Carob Cream "GRAF" is a functional natural product with health benefits , without preservatives and addictives. Gift from nature.
Your taste bugs will be surprised.
Stay healthy ! You are what you eat !
